Green Business Model Analysis of Peter Zimzim Desh Kutik’s AWMA Co. Ltd

Peter Zimzim Desh Kutik is the CEO and Founder of the African Wealth Management Authority (AWMA) Co. Ltd. With a Master’s degree in Development Administration and Planning from University College London (UCL), he not only brings extensive expertise in environmental sustainability initiatives but is also committed to establishing a cohesive and dynamic wealth management ecosystem. His work spans several key areas: advancing wealth management skills, environmental management, estate development, and financial inclusion across Africa, particularly focusing on South Sudan. Now, let’s conduct a business model analysis by combining the backgrounds of the wealth management industry in Africa and the situation of AWMA, and evaluate how AWMA integrates sustainability and a green business model into its core operations.

Peter Zimzim Desh Kutik

Backgrounds and Opportunities

South Sudan’s Economy: In general, South Sudan’s economy is highly dependent on oil exports, a single economic structure that makes it highly vulnerable to fluctuations in international oil prices. Despite the wealth of natural resources, the long civil war and unstable political environment have severely hindered the rational development and use of these resources. In addition, the lack of infrastructure, weak education and health care systems are also important constraints on economic development. Lower oil revenues have led to a slowdown in economic activity and negative GDP growth in FY2023-2024. It can be seen that South Sudan’s economic situation is not optimistic, so AWMA’s services are needed.

African Continent: According to the CFA Institute, across Africa, although the continent must overcome its historical problems — including insufficient infrastructure and institutional failures , population growth, demands for alternative investments, and the technology-driven democratization of finance are driving the growth of wealth management in Africa.

AWMA’s Background: According to the AWMA website, several critical issues face the wealth management industry in Africa, including lack of professionalism, limited collaboration, inadequate regulation, financial exclusion, low financial literacy, unsustainable economic growth, inequality in wealth distribution, lack of capacity building, environmental degradation, and resource management challenges. Therefore, with the goal of diversified services (including wealth and environmental management, infrastructure, and real estate development), AWMA was founded in response to these issues by establishing a cohesive and dynamic wealth management ecosystem through strategic partnerships, innovative programs, and a strong emphasis on professionalism and integrity.

Despite the challenges, Africa’s potential for wealth creation remains immense. The continent’s youthful and rapidly growing population presents a significant demographic dividend. Therefore, the development background of Africa has brought great opportunities and challenges, and of course, huge driving forces.

Market Adaptability and Sustainability (Green Business Model Analysis)

Value Proposition: The most important component of the green business model is the value proposition. AWMA Co. Ltd strives to catalyze excellence and sustainability in African wealth management, contributing to the prosperity of all Africans. It can be seen that AWMA is very focused on sustainability.

Considering the situation of South Sudan and Africa, AWMA, with its diversified services, has a lot of room for development. Based on its services, we will analyze its market adaptability and sustainability.

Services: After searching for information on its website, AWMA Co. Ltd provides a comprehensive suite of services tailored to enhance professionalism and drive innovation in the wealth management industry across Africa. There are three categories of services so far:

• Innovative Programs: Professional Development Programs
• Strategic Partnerships: Collaboration and Networking Events
• Advocacy and Policy Engagement: Staunch advocate for the interests of the African wealth management industry

Analysis: 

From the above three modules, it can be seen that the sustainability of the company’s services has increased its competitiveness for long-term development.

• First of all, education is an industry that can develop sustainably in the long term. In addition, weak education is one of the constraints on economic development. Through the recycling of educational resources, education contributes to regional economic development and enhances the skills and expertise of wealth management practitioners by providing education, training, and professional development initiatives. This empowers professionals to stay updated with industry best practices, fostering a culture of continuous learning and growth.
• Secondly, continuous cooperation and seminars can help optimize regional resource allocation and break the information gap. Optimizing resource allocation can empower green business models and foster connections and knowledge-sharing within the wealth management sector.
• Last but not least, safeguarding the rights and interests of investors and stakeholders is the key to the sustainable development of enterprises. It is also an important factor in maintaining comprehensive competitiveness.

Strengths:

• Focus on Professionalism, Collaboration, and Innovation: Pioneering Professionalism, Cohesive Collaboration Hub, and Comprehensive Advocacy Platform.
• Diversified and Comprehensive Development: The CEO, Peter Zimzim Desh, overcame adversity to pursue education, obtaining degrees in Accounting & Finance, Production & Operations Management, and an MSc in Development Administration & Planning from University College London (UCL). According to his LinkedIn page, he possesses more than 10 skills and proficiency in more than 5 languages. His own diverse development laid the foundation for AWMA’s diversified and comprehensive development.
• Development of Partnerships: By searching his page on Facebook, AWMA Co. Ltd has been officially accepted into USAID’s Partnership Directory. This recognition marks a significant milestone and also creates good conditions for the future development of the mission of financial inclusion and sustainable growth.

Threats:

• Relatively Small Market: Widespread inequality across Africa means that there are relatively few individuals who meet the traditional definition of a wealth management customer. For the moment, Africa’s wealth management market is also relatively small, with wealth managers and private banks holding an estimated USD 150 billion of HNWI wealth as of 2022. But it is growing fast and is forecast to reach USD 240 billion by 2032, according to Henley.
• Start-up Company: As a newly-rising enterprise, there may exist problems such as a shortage of funds, lack of management experience, and imperfect services. It is worth pointing out that, compared to his page on AAE and his own website AWMA, there are still some services not fully developed yet, for example: Environmental Management (Implementing sustainable practices to address environmental challenges, particularly in regions affected by oil operations). Because of the oil problem, South Sudan has faced financial crises. Therefore, combining environmental management and wealth management can be mutually beneficial. The solution of environmental problems can also promote the sustainable development of enterprises.

Sustainable Development Recommendations:

In general, wealth management, capital markets, infrastructure development, and economic progress in Africa are interlinked. Strategic investments in education, infrastructure, and technology could drive sustainable growth.

• Big Data Application: Combined with the development background of the current era of big data, big data technology should be applied in investment decisions, wealth, and risk management.
• Market Research and Service Diversification: In order to achieve sustainable and green development, it is necessary to conduct more market research, meet the needs of the market and customers, and develop comprehensive and diversified wealth management and financial services.
• Gradual Service Improvement: According to his page on AAE, it is necessary to carry out the unfinished business and improve services gradually, for instance: Environmental Management, fostering urban planning and development, investment in infrastructure, promoting financial inclusion policies to ensure greater access to financial services.
• Application of green financial instruments: promote the development and application of green financial instruments, such as green bonds, to support renewable energy, ecological protection and climate change adaptation projects.

Conclusion:

After comprehensive analysis of the above information, although AWMA is not similar to the renewable energy sources industry, which can directly promote the development and realization of sustainable goals, it can still adhere to the goal of promoting regional sustainable development by combining diversified services with economic sustainable development goals, continue to build green business models, seize opportunities, and achieve long-term development.

Presentation：https://meeting.tencent.com/crm/KW4XaGWE73

AWMA Co. Ltd website: https://africanwealthmgta.com

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